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Author Question: The Nielsen sweeps are designed to measure a. national viewing. b. local market viewing. c. ... (Read 281 times)

09madisonrousseau09

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on: Aug 11, 2018
The Nielsen sweeps are designed to measure
 
  a. national viewing.
  b. local market viewing.
  c. cable viewing.
  d. Internet viewing.

Question 2

One difference between Nielsen ratings and television quotient data (TvQs) is that TvQs measure
 
  a. likeability and recognition.
  b. total households.
  c. persons using television.
  d. differences between large and small markets.


Brenm

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Reply #1 on: Aug 11, 2018
Answer to Question 1

b

Answer to Question 2

a


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