Persuasion in Western culture may be easier than in some other cultures because:
a. Western culture emphasizes a broad sense of self.
b. Western culture emphasizes collective attitudes and beliefs.
c. Western audiences always use peripheral route processing.
d. Western culture emphasizes the attitudes and beliefs of the individual.
Question 2
Why do researchers believe that the reciprocation norm operates on the need to restore balance and not necessarily because of our selfish desire to receive recognition for our acts?
a. Because research supports the idea that we do not like to receive recognition for our acts of kindness.
b. Because people only seem to reciprocate when the other individual is aware of the favor.
c. Because research supports the idea that humans are not selfish.
d. Because people seem to reciprocate even when the other individual will not know they returned the favor.
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