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Author Question: Which of the following statements about fear-based appeals is FALSE? a. Fear-based appeals ... (Read 288 times)

Anajune7

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on: Jun 22, 2018
Which of the following statements about fear-based appeals is FALSE?
 
  a. Fear-based appeals attempt to provoke fear in order to change the behavior of the audience.
  b. The effectiveness of fear-based appeals varies.
  c. Fear-based appeals seem to be most effective when they attempt to prevent a negative outcome.
  d. Fear-based appeals seem to be most effective when they attempt to promote a positive outcome.

Question 2

During the 1964 presidential campaign, Barry Goldwater created an advertisement titled Daisy Girl, in which a little girl is seemingly overtaken by a nuclear explosion. This advertisement can be classified as:
 
  a. political persuasion
  b. a reactionary message
  c. a valence-based appeal
  d. a fearbased appeal
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yuyiding

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: D

Answer to Question 2

Answer: D


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