Which of the following statements about fear-based appeals is FALSE?
a. Fear-based appeals attempt to provoke fear in order to change the behavior of the audience.
b. The effectiveness of fear-based appeals varies.
c. Fear-based appeals seem to be most effective when they attempt to prevent a negative outcome.
d. Fear-based appeals seem to be most effective when they attempt to promote a positive outcome.
Question 2
During the 1964 presidential campaign, Barry Goldwater created an advertisement titled Daisy Girl, in which a little girl is seemingly overtaken by a nuclear explosion. This advertisement can be classified as:
a. political persuasion
b. a reactionary message
c. a valence-based appeal
d. a fearbased appeal
A revised animal phylogeny based on molecular data of SSU rRNA
Model for evidence-based clinical decision making.
Evidence-based practice: skin assessment
Treatment of Depression with Ketamine The graph shows the effects of ketamine on symptoms of depress
Early in the twentieth century, when malnutrition was common, companies such as this one advertised