Which of the following statements about fear-based appeals is FALSE?
a. Fear-based appeals attempt to provoke fear in order to change the behavior of the audience.
b. The effectiveness of fear-based appeals varies.
c. Fear-based appeals seem to be most effective when they attempt to prevent a negative outcome.
d. Fear-based appeals seem to be most effective when they attempt to promote a positive outcome.
Question 2
During the 1964 presidential campaign, Barry Goldwater created an advertisement titled Daisy Girl, in which a little girl is seemingly overtaken by a nuclear explosion. This advertisement can be classified as:
a. political persuasion
b. a reactionary message
c. a valence-based appeal
d. a fearbased appeal
Traditional animal phylogeny based on body plans.
Female choice of males based on nuptial gifts.
A 1998 false-colour near-infrared image of Uranus showing cloud bands, rings, and moons obtained by
The same star field photographed with (a) a ground-based telescope, which is subject to poor seeing
Treatment of Depression with Ketamine The graph shows the effects of ketamine on symptoms of depress
Fear of Heights