What is it about these principles that makes them so attractive in guiding our actions, despite their susceptibility to exploitation by compliance professionals?
(a) Most of the time they guide our behavior correctly
(b) They represent highly effective ways of responding when the environment doesn't allow us much time to think.
(c) Both a and b.
(d) None of the above.
Question 2
A store repeatedly advertises that it is having a going out of business sale. The owners of the store are taking advantage of the principle of:
(a) Social Proof
(b) Reciprocity
(c) Liking
(d) Scarcity
(e) Commitment/Consistency
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