The principle of liking as an influence technique
(a) only works among friends.
(b) doesn't work if the target is aware of the liking and friendship pressures.
(c) can force us to buy products we don't want or need.
(d) Both a and c.
Question 2
According to a study of the 1974 Canadian federal elections, which of the following is true about the effects of the physical attractiveness of candidates on voters?
(a) Physically attractive candidates received many more votes than physically unattractive candidates received.
(b) Most voters were aware that physical attractiveness affected their votes.
(c) Both a and b.
(d) Neither a nor b.
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