Author Question: Name and describe the two components that together determine the credibility of a communicator. ... (Read 95 times)

fnuegbu · **on:** Jun 22, 2018

Name and describe the two components that together determine the credibility of a communicator.

What will be an ideal response?

Question 2

Name and describe the two personal factors that can impact the desire for accuracy.

What will be an ideal response?

lgoldst9 · **Reply #1 on:** Jun 22, 2018

Answer to Question 1

Answer: Expertise: Does the person have extensive and/or specialized knowledge about the topic of the message?

Answer to Question 2

Answer: Issue involvement: If higher (if issue is personally relevant), then accuracy motivation is higher. Mood: Sad moods tend to increase the desire to acquire accurate attitudes and beliefs.