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Author Question: Name and describe the two components that together determine the credibility of a communicator. ... (Read 51 times)

fnuegbu

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on: Jun 22, 2018
Name and describe the two components that together determine the credibility of a communicator.
 
  What will be an ideal response?

Question 2

Name and describe the two personal factors that can impact the desire for accuracy.
 
  What will be an ideal response?


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lgoldst9

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: Expertise: Does the person have extensive and/or specialized knowledge about the topic of the message?

Answer to Question 2

Answer: Issue involvement: If higher (if issue is personally relevant), then accuracy motivation is higher. Mood: Sad moods tend to increase the desire to acquire accurate attitudes and beliefs.


fnuegbu

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Reply 2 on: Jun 22, 2018
Thanks for the timely response, appreciate it

ryhom

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Reply 3 on: Yesterday
Excellent

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