The logical, fact-based approach is used in advertisements most ...

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The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________.
 
  a. cognitive; the problem the product can solve is important to viewers
  b. cognitive; viewers are likely to be paying attention to the ad
  c. affective; strong arguments for why people should use the product are available
  d. affective; people are motivated to pay attention to the ad

Question 2

Recent ads on television portray the embarrassment and social anxiety associated with the dreaded toenail fungus. In all probability, the manufacturers are attempting to make a profit by
 
  a. using logical appeals.
  b. creating a problem so consumers will buy the product.
  c. appealing to the increased health consciousness of the public.
  d. inducing watchers to process information via the central route.

[vseab]

Answer to Question 1

Answer: A

Answer to Question 2

Answer: B

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[at]

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