Author Question: The logical, fact-based approach is used in advertisements most effectively when the basis of the ... (Read 76 times)

abc · **on:** Jun 22, 2018

The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________.

a. cognitive; the problem the product can solve is important to viewers
b. cognitive; viewers are likely to be paying attention to the ad
c. affective; strong arguments for why people should use the product are available
d. affective; people are motivated to pay attention to the ad

Question 2

Recent ads on television portray the embarrassment and social anxiety associated with the dreaded toenail fungus. In all probability, the manufacturers are attempting to make a profit by

a. using logical appeals.
b. creating a problem so consumers will buy the product.
c. appealing to the increased health consciousness of the public.
d. inducing watchers to process information via the central route.