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Author Question: The logical, fact-based approach is used in advertisements most effectively when the basis of the ... (Read 26 times)

abc

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on: Jun 22, 2018
The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________.
 
  a. cognitive; the problem the product can solve is important to viewers
  b. cognitive; viewers are likely to be paying attention to the ad
  c. affective; strong arguments for why people should use the product are available
  d. affective; people are motivated to pay attention to the ad

Question 2

Recent ads on television portray the embarrassment and social anxiety associated with the dreaded toenail fungus. In all probability, the manufacturers are attempting to make a profit by
 
  a. using logical appeals.
  b. creating a problem so consumers will buy the product.
  c. appealing to the increased health consciousness of the public.
  d. inducing watchers to process information via the central route.


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vseab

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: B


abc

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Reply 2 on: Jun 22, 2018
Wow, this really help

matt95

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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