This topic contains a solution. Click here to go to the answer

Author Question: The logical, fact-based approach is used in advertisements most effectively when the basis of the ... (Read 86 times)

abc

  • Hero Member
  • *****
  • Posts: 543
The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________.
 
  a. cognitive; the problem the product can solve is important to viewers
  b. cognitive; viewers are likely to be paying attention to the ad
  c. affective; strong arguments for why people should use the product are available
  d. affective; people are motivated to pay attention to the ad

Question 2

Recent ads on television portray the embarrassment and social anxiety associated with the dreaded toenail fungus. In all probability, the manufacturers are attempting to make a profit by
 
  a. using logical appeals.
  b. creating a problem so consumers will buy the product.
  c. appealing to the increased health consciousness of the public.
  d. inducing watchers to process information via the central route.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

vseab

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

Answer: A

Answer to Question 2

Answer: B




abc

  • Member
  • Posts: 543
Reply 2 on: Jun 22, 2018
Excellent


ultraflyy23

  • Member
  • Posts: 312
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

For a complete list of videos, visit our video library