This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When it comes to designing a persuasive message, the authors assert that It is best to fight fire ... (Read 33 times)

sdfghj

  • Hero Member
  • *****
  • Posts: 552
on: Jun 22, 2018
When it comes to designing a persuasive message, the authors assert that It is best to fight fire with fire. By this, they mean that
 
  a. emotion is a much more powerful persuasive force than is logic.
  b. it is effective to match the type of message appeal to the basis of the attitude.
  c. before trying to persuade people, be sure to get their attention first.
  d. before people can be persuaded, they must be convinced to abandon prior attitudes.

Question 2

If an attitude is cognitively based, it is best to use rational arguments. What types of arguments work best to change an affectively based attitude?
 
  a. implicit associations
  b. logical arguments
  c. emotional appeals
  d. heuristics


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sarahccccc

  • Sr. Member
  • ****
  • Posts: 318
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: C


sdfghj

  • Member
  • Posts: 552
Reply 2 on: Jun 22, 2018
Gracias!

lkanara2

  • Member
  • Posts: 329
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Male Asiatic Lion after a recent fight Male Asiatic Lion after a recent fight
Fire ant ball Fire ant ball
An ABC fire extinguisher is safe for most fires. An ABC fire extinguisher is safe for most fires.
Scientists should use a variety of media to present the message Scientists should use a variety of media to present the message
Ring of Fire Ring of Fire
Fight-or-Flight System Fight-or-Flight System
Video: X chromosome inactivation in calico cats

For a complete list of videos, visit our video library