Author Question: When it comes to designing a persuasive message, the authors assert that It is best to fight fire ... (Read 35 times)

sdfghj · **on:** Jun 22, 2018

When it comes to designing a persuasive message, the authors assert that It is best to fight fire with fire. By this, they mean that

a. emotion is a much more powerful persuasive force than is logic.
b. it is effective to match the type of message appeal to the basis of the attitude.
c. before trying to persuade people, be sure to get their attention first.
d. before people can be persuaded, they must be convinced to abandon prior attitudes.

Question 2

If an attitude is cognitively based, it is best to use rational arguments. What types of arguments work best to change an affectively based attitude?

a. implicit associations
b. logical arguments
c. emotional appeals
d. heuristics