Research by Petty, Cacioppo, and Goldman (1981) found that when students are not involved in an issue, their opinions are influenced more by the ________ than by the ________.
a. quality of the arguments; credibility of the speaker
b. credibility of the speaker; quality of the arguments
c. quality of the arguments; surface characteristics of the message
d. content of the message; expertise of the speaker
Question 2
Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store. You know that these people are paying attention and are motivated to process your message.
What type of persuasive communication would you deliver?
a. a message with several high-quality arguments
b. a message that appeals to their feelings
c. a message given by a very attractive speaker
d. a balanced message containing both high-quality and low-quality arguments
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