The elaboration likelihood model of persuasion (Petty & Cacioppo, 1986) proposes that message recipients will centrally process a communication when they
A) are motivated to attend to it and have the ability to do so.
B) have heard the message repeatedly and have thoroughly learned it.
C) are convinced that an expert supports the message.
D) associate the message with obtaining a reward or avoiding a punishment.
Question 2
Suppose that you are presented with an essay favoring comprehensive exams at your school. Which of the following would most likely affect your attitudes if you are told that the policy will not go into effect for 10 years?
A) the quality of the arguments
B) the number of strong arguments
C) the number of weak arguments
D) the total number of arguments
A model for recessive epistasis
Heart Model 2
Elaboration Likelihood Model of Attitude Change
Model of how direct repeats generated during the insertion of a transposon or an insertion sequence
Hepatic Acinus Model of Liver Function
The treasurer of a union proposes changing the method of compounding interest on premium ...