Author Question: Donald didn't attend carefully to the substance of the persuasive communication, but instead paid ... (Read 40 times)

jc611 · **on:** Jun 22, 2018

Donald didn't attend carefully to the substance of the persuasive communication, but instead paid attention to some irrelevant cues. He's using the ________ route to persuasion.

a. peripheral
b. systematic
c. central
d. indirect

Question 2

The elaboration likelihood model explains under what conditions someone will

a. be influenced by what the speech says, and when influence occurs by superficial cues.
b. change their implicit attitude, and when he or she will resist change to the explicit attitude.
c. be persuaded by a subliminal message, and when he or she will resist attitude change.
d. elaborate on a dissonance-evoking situation, and when he or she will resolve dissonance.