Author Question: Use an emotional appeal when the A) product is expensive; long-lasting; or important to health, ... (Read 197 times)

waynest · **on:** Jun 23, 2018

Use an emotional appeal when the
A) product is expensive; long-lasting; or important to health, security, and financial success.
B) product is inexpensive, short-lived, or nonessential.
C) reader is comparing similar products from other companies.
D) reader has a college education.

Question 2

Emotional appeals
A) focus on making or saving money.
B) explain how to increase efficiency or protect resources.
C) solve workplace problems.
D) focus on status, ego, and sensual feelings.