Author Question: Choose the best advice to craft an effective direct-mail sales letter. A) Use slightly illegal sales ... (Read 130 times)

abern · **on:** Jun 23, 2018

Choose the best advice to craft an effective direct-mail sales letter.
A) Use slightly illegal sales tactics to get the desired sale.
B) Develop and present a strong rational selling point early in the body of the letter. Later, add emotional appeals, using each appeal only once.
C) Present information completely, using a personalized tone.
D) Design your message for a general audience.

Question 2

Which statement about direct-mail messages is most accurate?
A) Direct mail is an effective channel for personalized, tangible, three-dimensional messages that are less invasive than telephone solicitations.
B) Today's companies no longer send direct-mail messages to market their products or services; they rely exclusively on electronic media instead.
C) Direct-mail marketing is less effective than online marketing.
D) All answer choices are accurate statements about direct-mail messages.