Choose the best advice to craft an effective direct-mail sales ...

[abern]

Choose the best advice to craft an effective direct-mail sales letter.
 A) Use slightly illegal sales tactics to get the desired sale.
 B) Develop and present a strong rational selling point early in the body of the letter. Later, add emotional appeals, using each appeal only once.
 C) Present information completely, using a personalized tone.
 D) Design your message for a general audience.

Question 2

Which statement about direct-mail messages is most accurate?
 A) Direct mail is an effective channel for personalized, tangible, three-dimensional messages that are less invasive than telephone solicitations.
 B) Today's companies no longer send direct-mail messages to market their products or services; they rely exclusively on electronic media instead.
 C) Direct-mail marketing is less effective than online marketing.
 D) All answer choices are accurate statements about direct-mail messages.

[rekilledagain]

Answer to Question 1

C

Answer to Question 2

A

[abern]

Excellent

[lcapri7]

TYSM