Answer to Question 1
Mind mapping is a visual outline that places the purpose of your message in the middle of a page and connects points to this purpose and to each other. It helps you to put your ideas down on paper and shows you how they are related. It is a flexible approach that encourages free thinking and avoids the step-by-step limitations of lists.
Answer to Question 2
a. Who is the primary audience?
b. What is your relationship with the audience?
c. How will the audience react?
d. What does the audience already know?
e. What is unique about the audience?