Author Question: Alonzo has just been assigned to create a blog to use for market research and viral marketing. What ... (Read 411 times)

kwoodring · **on:** Jun 23, 2018

Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him?
A) Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
B) Use a variety of hard-sell tactics to get the word out about his company's products.
C) Realize that blogs are useful for getting feedback only from customers, not industry experts.
D) Alonzo should follow all these suggestions.

Question 2

A stress interview is a freewheeling exchange and can shift from one subject to another, depending on the interests of the participants.
Indicate whether the statement is true or false