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Author Question: Viral marketing accomplishes positive WOM by using social networks to achieve marketing objectives ... (Read 213 times)

dejastew

  • Hero Member
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  • Posts: 562
on: Jun 28, 2018
Viral marketing accomplishes positive WOM by using social networks to achieve marketing objectives through a self-replicating process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Advertisements containing functional-only appeals are more effective than advertisements containing both functional and psychosocial appeals.
 a. True
  b. False
 Indicate whether the statement is true or false


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emsimon14

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

False


dejastew

  • Member
  • Posts: 562
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

duy1981999

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  • Posts: 341
Reply 3 on: Yesterday
Wow, this really help

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