Author Question: Viral marketing accomplishes positive WOM by using social networks to achieve marketing objectives ... (Read 138 times)

dejastew · **on:** Jun 28, 2018

Viral marketing accomplishes positive WOM by using social networks to achieve marketing objectives through a self-replicating process.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Advertisements containing functional-only appeals are more effective than advertisements containing both functional and psychosocial appeals.
a. True
b. False
Indicate whether the statement is true or false