Author Question: Define social marketing, provide an example, and state how the goals of social marketing differ from ... (Read 76 times)

asmith134 · **on:** Aug 21, 2018

Define social marketing, provide an example, and state how the goals of social marketing differ from the aims of traditional marketing.

Question 2

How would Sally's choices at the grocery store affect her children's nutritional intake over time?

verrinzo · **Reply #1 on:** Aug 21, 2018

Answer to Question 1

Social marketing is a strategy for changing consumer behavior by combining the best elements of consumer behavior theory with marketing tools and skills to help consumers change their beliefs, attitudes, values, actions, or behaviors. Traditional marketing seeks to satisfy the needs and wants of targeted consumers and social marketing aims to change their attitudes and/or behavior. Examples of successful social marketing campaigns include: Got Milk? Eat Fresh, Buy Local, and Fruits and VeggiesMore Matters..

Answer to Question 2

If the choices were to continue as they are, the children might gain weight, and their diets may lack fiber and several key vitamins and minerals. Malnutrition, in terms of over- and under-nutrition, might become evident. In time, these might also become the purchasing selections of the children.