Author Question: Words like denigrate, the undersigned, and expropriate are examples of high-level diction and should ... (Read 25 times)

Evvie72 · **on:** Jun 23, 2018

Words like denigrate, the undersigned, and expropriate are examples of high-level diction and should be used liberally in business messages because they will make you sound more professional.
Indicate whether the statement is true or false

Question 2

What are the techniques that can be used to overcome people's natural resistance to price?

fur · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

False

Answer to Question 2

Use the following techniques to overcome people's natural resistance to price:
a) Introduce price only after creating a desire for a product, service, or idea and its virtues. Let readers see the relationship of features and benefits to the price.
b) Use figures to illustrate that the price is reasonable or that the reader can save money.
c) State price in terms of small units. Thirty dollars a month seems like less than 360 a year.
d) Invite comparison of like products, services, or ideas with similar features.
e) Consider mentioning price in a complex or compound sentence that relates or summarizes the virtues of the product, service, or idea.