The body of a message should ideally end with the: A. ...

[tingc95]

The body of a message should ideally end with the:
 
  A. statement of future action.
  B. main points of the message.
  C. statement of purpose.
  D. subject line.

Question 2

When using the persuasive approach to write a sales letter for a new product, you should begin by:
 
  A. asking for the desired action on the part of the reader.
  B. presenting benefits that generate the reader's interest.
  C. getting the reader's attention in the opening sentence.
  D. providing information that will generate a desire on the reader's part.

[tanna.moeller]

Answer to Question 1

A
The body of a message usually should end with a statement of action to be taken or with a
request for further instructions.

Answer to Question 2

C
When using the persuasive approach to write a sales letter for a new product, you should
begin by getting the reader's attention in the opening sentence. The components of the
persuasive approach for messages can be remembered as Aida, A attention, I interest,
D desire, and A action.