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Author Question: When expanding the explanation of how a product or service will benefit the audience, what step of ... (Read 129 times)

Collmarie

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on: Jun 23, 2018
When expanding the explanation of how a product or service will benefit the audience, what step of the AIDA plan is being developed?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity

Question 2

When marketers use evocative images or music, what step in the AIDA plan is being developed?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity


jointhecircus

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: D
Explanation: D) Now that you've given the audience some initial information to start building their interest, the next step is to boost their desire for the product by expanding on your explanation of how it will benefit them.

Answer to Question 2

Answer: A
Explanation: A) Words aren't the only attention-getting devices. Depending on the medium, marketers can use evocative images, music, animation, or video. Cutting through the clutter to get the audience's attention is one of the biggest challenges with marketing and sales messages.


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