« previous next »

Author Question: When expanding the explanation of how a product or service will benefit the audience, what step of ... (Read 62 times)

Collmarie

  • Hero Member
  • *****
  • Posts: 569
on: Jun 23, 2018
When expanding the explanation of how a product or service will benefit the audience, what step of the AIDA plan is being developed?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity

Question 2

When marketers use evocative images or music, what step in the AIDA plan is being developed?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity


jointhecircus

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: D
Explanation: D) Now that you've given the audience some initial information to start building their interest, the next step is to boost their desire for the product by expanding on your explanation of how it will benefit them.

Answer to Question 2

Answer: A
Explanation: A) Words aren't the only attention-getting devices. Depending on the medium, marketers can use evocative images, music, animation, or video. Cutting through the clutter to get the audience's attention is one of the biggest challenges with marketing and sales messages.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are immediate benefits of chiropractic adjustments that are visible via magnetic resonance imaging (MRI). It shows that spinal manipulation therapy is effective in decreasing pain and increasing the gaps between the vertebrae, reducing pressure that leads to pain.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Step 2 of gene cloning: The actions of a restriction enzyme and DNA ligase to produce a recombinant Step 2 of gene cloning: The actions of a restriction enzyme and DNA ligase to produce a recombinant
This slave burial service, painted by John Antrobus in 1860, reflects an inversion of power relation This slave burial service, painted by John Antrobus in 1860, reflects an inversion of power relation
Linking step between glycolysis and the Krebs cycle. Linking step between glycolysis and the Krebs cycle.
The Step Pyramid And Sham Buildings, Funerary Complex Of Djoser The Step Pyramid And Sham Buildings, Funerary Complex Of Djoser
Types of ecosystem service vs. total global value per year Types of ecosystem service vs. total global value per year
Importance of Considering Gestalt Principles in Product Design Importance of Considering Gestalt Principles in Product Design
Video: Interview with an Anorexic Woman (Part 2 of 2)

For a complete list of videos, visit our video library