This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Using the technique of paying off the promise made in the headline is generally best accomplished ... (Read 57 times)

xclash

  • Hero Member
  • *****
  • Posts: 681
on: Jun 23, 2018
Using the technique of paying off the promise made in the headline is generally best accomplished during what step of the AIDA plan?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity

Question 2

Which of the following would not attract the reader's attention in a sales or marketing message?
 
  A) A piece of interesting news
  B) An appeal to emotion
  C) A unique solution to a common problem
  D) Music, animation or video
  E) An appeal to a sense of financial value


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

leahm14

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: B
Explanation: B) After catching the reader's or viewer's attention, your next step is to build interest in the product, company, or idea you are promoting. A common technique is to pay off the promise made in the headline by explaining how you can deliver those benefits.

Answer to Question 2

Answer: D
Explanation: D) All of these are ways to get the reader's attention, however channel and medium have to be considered. Using animation, music or videos are effective attention getters, but don't work when the audience has to read the message.


xclash

  • Member
  • Posts: 681
Reply 2 on: Jun 23, 2018
Gracias!

Hdosisshsbshs

  • Member
  • Posts: 315
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

Asthma cases in Americans are about 75% higher today than they were in 1980.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Technique of Direct Fist Percussion: Left Kidney Technique of Direct Fist Percussion: Left Kidney
Technique of Abdominal Auscultation Technique of Abdominal Auscultation
Dred Scott and his wife and children are featured on the cover of Frank Leslie’s Illustrated Newspap Dred Scott and his wife and children are featured on the cover of Frank Leslie’s Illustrated Newspap
The First Letter Technique The First Letter Technique
The Two-Step Persuasion Technique to Encourage Community Service The Two-Step Persuasion Technique to Encourage Community Service
Hook-and-backup technique for the gallbladder reflex. Hook-and-backup technique for the gallbladder reflex.
Video: Secondary Active Transport

For a complete list of videos, visit our video library