Author Question: Using the technique of paying off the promise made in the headline is generally best accomplished ... (Read 32 times)

xclash · **on:** Jun 23, 2018

Using the technique of paying off the promise made in the headline is generally best accomplished during what step of the AIDA plan?

A) Attention
B) Interest
C) Action
D) Desire
E) Interactivity

Question 2

Which of the following would not attract the reader's attention in a sales or marketing message?

A) A piece of interesting news
B) An appeal to emotion
C) A unique solution to a common problem
D) Music, animation or video
E) An appeal to a sense of financial value

leahm14 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) After catching the reader's or viewer's attention, your next step is to build interest in the product, company, or idea you are promoting. A common technique is to pay off the promise made in the headline by explaining how you can deliver those benefits.

Answer to Question 2

Answer: D
Explanation: D) All of these are ways to get the reader's attention, however channel and medium have to be considered. Using animation, music or videos are effective attention getters, but don't work when the audience has to read the message.