In addition to gaining credibility, what should be your goals ...

[lidoalex]

In addition to gaining credibility, what should be your goals when writing the interest and desire sections of the persuasive request for action?
 
  A) Make the readers believe that helping you will solve a significant problem.
  B) Show the readers you understand their concerns.
  C) Demonstrate that you have good reason for making the request.
  D) Show how much you know about the situation by using facts and figures to support the argument.
  E) Develop an easy to follow course of action.

Question 2

Identify four common mistakes in persuasive communication and discuss how to avoid them.
 
  What will be an ideal response?

[javimendoza7]

Answer to Question 1

Answer: A
Explanation: A) Use the interest and desire sections of your message to demonstrate that you have good reason for making such a request and to cover what you know about the situation: the facts and figures, the benefits of helping, and any history or experience that will enhance your appeal. Your goals are (1) to gain credibility (for yourself and your request) and (2) to make your readers believe that helping you will indeed help solve a significant problem.

Answer to Question 2

Answer: When you believe in a concept or project you are promoting, it's easy to get caught up in your own confidence and enthusiasm and thereby fail to see things from the audience's perspective. When putting together persuasive arguments, avoid these common mistakes. The first mistake is using a hard sell. Don't push. No one likes being pressured into making a decision, and communicators who take this approach can come across as being more concerned with meeting their own goals than with satisfying the needs of their audiences. In contrast, a soft sell is more like a comfortable conversation that uses calm, rational persuasion. The second mistake is resisting compromise. Successful persuasion is often a process of give-and-take, particularly in the case of persuasive business messages, where you don't always get everything you asked for in terms of budgets, investments, and other commitments. The third common mistake is relying solely on great arguments. Great arguments are important, but connecting with your audience on the right emotional level and communicating through vivid language are just as vital. Sometimes a well-crafted story can be even more compelling than dry logic. The fourth common mistake is assuming that persuasion is a one-shot effort. Persuasion is often a process, not a one-time event. In many cases, you need to move your audience members along one small step at a time rather than try to convince them to say yes in one huge step.