Answer to Question 1
Answer: B
Explanation: B) With inductive reasoning, you work from specific evidence to a general conclusion. To convince your boss to change a certain production process, you could point out that every company that has adopted it has increased profits.
Answer to Question 2
Answer: E
Explanation: E) Many marketing and sales messages rely heavily on emotional appeals, but most persuasive business messages rely more on logic. A logical appeal uses one of three types of reasoning: analogy, induction and deduction.
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