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Author Question: Which of the following are designed to elicit a preferred response in a nonsales situation? A) ... (Read 87 times)

Haya94

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on: Jun 23, 2018
Which of the following are designed to elicit a preferred response in a nonsales situation?
 
  A) Persuasive business messages
  B) Persuasive marketing messages
  C) Sales and marketing messages
  D) Direct messages
  E) Indirect messages

Question 2

Within the three-step writing process, which of the following is not part of the four essential strategies for persuasive messages?
 
  A) Framing your arguments
  B) Analyzing the audience
  C) Balancing emotional and logical appeals
  D) Reinforcing your position
  E) Anticipating objections


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macagnavarro

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: A
Explanation: A) Unless your career takes you into marketing and sales, most of your persuasive messages will consist of persuasive business messages, which are those designed to elicit a preferred response in a nonsales situation.

Answer to Question 2

Answer: B
Explanation: B) Within the context of the three-step process, effective persuasion involves four essential strategies: framing your arguments, balancing emotional and logical appeals, reinforcing your position, and anticipating objections. These concepts apply as well to marketing and sales messages.


Haya94

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Reply 2 on: Jun 23, 2018
Thanks for the timely response, appreciate it

smrtceo

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Reply 3 on: Yesterday
Excellent

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