Answer to Question 1
Answer: Links in your material should serve for both site navigation and content skimming. Clearly identify where a link will take readers. Don't rely on cute wordplay that obscures the content, and don't force readers to click through and try to figure out where they're going.
Links should be used to enhance the information being presented. They can be helpful if they're labeled clearly and used sparingly.
Answer to Question 2
Answer: You can improve the readability of your online content by making sure that readers can skim it for the information they need. Begin by using the inverted pyramid style of writing; that is, cover the most important information briefly at first and then gradually reveal successive layers of detail. That way, readers can choose to see those additional layers if they want to. Next, use lists, color and boldface, informative headings, and helpful summaries to present your information in a concise, skimmable format. Finally, label all hyperlinks clearly and concisely to support site navigation and content skimming.
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