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Author Question: Describe an effective display. What features make it effective? What will be an ideal ... (Read 106 times)

SGallaher96

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Describe an effective display. What features make it effective?
 
  What will be an ideal response?

Question 2

Discuss some methods of advertising. What makes some methods more effective
  than others?


 
  What will be an ideal response?



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ong527

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Answer to Question 1

Features of an effective display include its simplicity, suggested use for the product,
small size, completeness, coordination with advertising, condition of plants, neatness,
lighting, and freshness.



Answer to Question 2

The two types of advertising are immediate response advertising, which is to make
customers reach for the telephone, visit the business website, or come into the store
soon after reading or hearing the advertisement, and attitude advertising, which is
designed to build the reputation of the business. A business must know its customer
base and habits in order to determine which method is most effective.





ong527

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