Answer to Question 1
Answer: D
Explanation: D) Marketing and sales messages for mobile audiences range from short text ads to search engine results to mobile-optimized videothe most common form of content marketing in the mobile arena.
Answer to Question 2
Answer: C
Explanation: C) Once you've given the audience some information to start building their interest, the next step is to boost their desire for the product or service by expanding on your explanation of how it will benefit them.