Author Question: ________ are the most common form of content marketing in the mobile arena. A) Blog posts B) ... (Read 49 times)

cool · **on:** Jun 23, 2018

________ are the most common form of content marketing in the mobile arena.

A) Blog posts
B) Search-engine results
C) Downloadable coupons
D) Mobile-optimized videos
E) Websites

Question 2

The desire phase of a conventional marketing or sales message should

A) cut through the clutter to get your audience's attention.
B) build interest in the product or service that the message is promoting.
C) expand on your explanation of how the product or service will benefit them.
D) include a persuasive call to action.
E) include a starting fact or statistic.

leeeep · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: D
Explanation: D) Marketing and sales messages for mobile audiences range from short text ads to search engine results to mobile-optimized videothe most common form of content marketing in the mobile arena.

Answer to Question 2

Answer: C
Explanation: C) Once you've given the audience some information to start building their interest, the next step is to boost their desire for the product or service by expanding on your explanation of how it will benefit them.