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Author Question: What are three methods of reasoning you can use when making a logical appeal, and how do they ... (Read 74 times)

stephzh

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on: Jun 23, 2018
What are three methods of reasoning you can use when making a logical appeal, and how do they differ?
 
  What will be an ideal response?

Question 2

When your AIDA message uses an indirect approach and is delivered by email, what are two goals to keep in mind as you write the subject line?
 
  What will be an ideal response?


cdmart10

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: Logical appeals can take place through analogy, induction, or deduction. With analogy, you reason from specific evidence to specific evidence, in effect borrowing from something familiar to explain something unfamiliar. With inductive reasoning, you work from specific evidence to a general conclusion. With deductive reasoning, you work from a generalization to a specific conclusion.

Answer to Question 2

Answer: One challenge in this situation is to make the subject line interesting and relevant enough to capture reader attention. At the same time, however, you have to capture attention without revealing your main idea.


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