When using social networking for personal branding and company ...

[TFauchery]

When using social networking for personal branding and company communication, why is it important to anchor your presence in a central hub?
 
  What will be an ideal response?

Question 2

A company can use ________ as a measure of how effectively it is engaging its various online stakeholders in a mutually beneficial exchange of information.
 
  A) brand socialization
  B) brand standardization
  C) brand management
  D) brand equilibrium
  E) brand exploration

[dyrone]

Answer to Question 1

Answer: Although it's important to join those conversations and be visible where your stakeholders are active, it's equally important to anchor your presence at your own central huba web presence you own and control. This can be a combination of a conventional website, a blog, and a company-sponsored online community, for example. Use the hub to connect the various pieces of your online self (as an individual or a company) to make it easier for people to find and follow you. For example, you can link to your blog from your LinkedIn profile or automatically post your blog entries into the Notes tab on your Facebook page.

Answer to Question 2

Answer: A
Explanation: A) Socializing a brand is becoming an increasingly important element in marketing and public relations strategies.

[TFauchery]

Excellent

[bdobbins]

Gracias!