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Author Question: When a summary appears at the beginning of an article or webpage, A) it distributes how-to advice ... (Read 24 times)

nramada

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on: Jun 23, 2018
When a summary appears at the beginning of an article or webpage,
 
  A) it distributes how-to advice to visitors.
  B) it offers helpful tips and insightful commentary.
  C) it offers a review of the document's key points.
  D) it includes updates and announcements.
  E) it acts as a miniature version of the document.

Question 2

The use of ________ represents a fundamental shift in business communication.
 
  A) websites
  B) Facebook
  C) social media
  D) digital channels
  E) digital media


ryhom

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: E
Explanation: E) A summary at the beginning of an article or website gives readers all the key points of the document, while skipping over the details.

Answer to Question 2

Answer: C
Explanation: C) The use of social media represents a fundamental shift in business communication. The shift is still taking place, as more consumers adopt social and mobile media and as businesses experiment with the best ways to integrate these media and adapt them to their internal and external communication practices. Social media such as Facebook are digital media/channel combinations that empower stakeholders as participants in the communication process by allowing them to share content, revise content, respond to content, or contribute new content.


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