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Author Question: Hamburger Haven distributes a simple survey to determine the overall summary judgment of customers' ... (Read 19 times)

michelleunicorn

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on: Jun 29, 2018
Hamburger Haven distributes a simple survey to determine the overall summary judgment of customers' feelings about the company by using:
 a. a normative standard.
  b. a raw score.
  c. a global measure.
  d. a composite measure.
  e. none of the above.

Question 2

Subjects are instructed to place an X on a line to indicate their feeling. They are told to place the X closer to the right the more they agree with a specific statement. This is:
 a. itemized scale.
  b. graphic-ratings scale.
  c. thermometer scale.
  d. semantic-differential scale.
  e. summated-ratings scale.


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pami445

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


michelleunicorn

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

robbielu01

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Reply 3 on: Yesterday
Gracias!

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