Attempting to promote products and services to customers who ...

[maegan_martin]

Attempting to promote products and services to customers who don't know they're being marketed to is known as ________ marketing.
 
  A) viral
  B) surprise
  C) undercover
  D) stealth
  E) hidden

Question 2

Which of the following is an example of an ethical lapse?
 
  A) putting unsigned suggestions in the company suggestion box
  B) sharing confidential information with a new employer about your previous (competing) employer's major clients
  C) telling your supervisor that another employee is stealing office supplies
  D) providing incorrect data in a report, even though you did not know it was incorrect at the time
  E) sharing a negative earnings report with your supervisor

[pami445]

Answer to Question 1

Answer: D
Explanation: D) A major issue in business communication transparency is stealth marketing, which involves attempting to promote products and services to customers who do not know they are being marketed to. This type of marketing falls under ethical and legal communication and is deceptive because it does not give the target or audience the opportunity to raise their instinctive defenses against the persuasive powers of marketing messages.

Answer to Question 2

Answer: B
Explanation: B) An ethical lapse is nothing more complicated than doing something that you know is wrong. It is referred to as a lapse because it is assumed that making an unethical choice is an isolated event, rather than a pattern of behavior.

[maegan_martin]

Correct answers!

[pami445]

Great! Please up vote