An audience-centered approach to communication involves A) ...

[Mr.Thesaxman]

An audience-centered approach to communication involves
 
  A) saying whatever it takes to win over the members of your audience.
  B) embedding a layer of technology between you and your audience members.
  C) respecting, understanding, and meeting the needs of your audience members.
  D) focusing on how the members of the audience can help you obtain your goals.
  E) starting by telling the audience exactly how they can help you.

Question 2

________ communication flows between departments to help employees share information, coordinate tasks, and solve complex problems.
 
  A) Upward
  B) Downward
  C) Horizontal
  D) Diagonal
  E) Circular

[SeanoH09]

Answer to Question 1

Answer: C
Explanation: C) Use an audience-centered approach to help you understand and respect the members of your audience, and then make every effort to get your message across in a way that's meaningful to them.

Answer to Question 2

Answer: C
Explanation: C) Horizontal communication occurs when a secretary sends an email to another secretary in a different department on a new company wide policy. Upward and downward are other directions that communication can flow in a formal network. There is no such thing as diagonal or circular.