Which of the following is NOT true of the solutions-centered approach instead of a product-centered approach?
A) Win by creating and delivering superior customer solutions.
B) Value is created by the firm.
C) Relationship with customer is interaction-based.
D) Quality focus on customer-firm interactions.
E) All of the answer choices are true.
Question 2
When Xerox offers a Total Satisfaction Guarantee that allows customers to return copiers for any reason, this is an example of:
A) word of mouth.
B) developing tangible clues.
C) service bundling.
D) none of the answer choices.
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