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Author Question: In the Bass forecasting model, the __________ measures the likelihood of adoption due to a potential ... (Read 80 times)

D2AR0N

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on: Jun 24, 2018
In the Bass forecasting model, the __________ measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product.
 a. coefficient of innovation
  b. coefficient of imitation
  c. coefficient of regression
  d. coefficient of the objective function

Question 2

A multiple regression model has for predicted heart rate is as follows: heart rate = 10  0.4 run speed + 12 body weight. As the run speed increases by 1 unit (holding body weight constant), heart weight is expected to increase by how much?


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AngeliqueG

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Reply #1 on: Jun 24, 2018
Answer to Question 1

b
RATIONALE: In the Bass forecasting model, the coefficient of imitation measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product.

Answer to Question 2

0.4
RATIONALE: As the run speed increases by 1 unit (holding body weight constant), heart weight is expected to decrease by 0.4 units. This is the case because the coefficient on the only term that is changing is 0.4 . All other terms remain constant.


D2AR0N

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Reply #2 on: Jun 24, 2018
Thank you :)


AngeliqueG

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Reply #3 on: Jun 24, 2018
Happy to help you


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