In the Bass forecasting model, the __________ measures the ...

[D2AR0N]

In the Bass forecasting model, the __________ measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product.
 a. coefficient of innovation
  b. coefficient of imitation
  c. coefficient of regression
  d. coefficient of the objective function

Question 2

A multiple regression model has for predicted heart rate is as follows: heart rate = 10  0.4 run speed + 12 body weight. As the run speed increases by 1 unit (holding body weight constant), heart weight is expected to increase by how much?

[AngeliqueG]

Answer to Question 1

b
RATIONALE: In the Bass forecasting model, the coefficient of imitation measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product.

Answer to Question 2

0.4
RATIONALE: As the run speed increases by 1 unit (holding body weight constant), heart weight is expected to decrease by 0.4 units. This is the case because the coefficient on the only term that is changing is 0.4 . All other terms remain constant.

[D2AR0N]

Thank you

[AngeliqueG]

Happy to help you