A better understanding of consumer behavior through analytics ...

[dakota nelson]

A better understanding of consumer behavior through analytics directly leads to
 a. more profits. b. better pricing strategies.
  c. reduced advertising costs. d. reduced risk.

Question 2

In order to manage an organization's human resource activities, such as hiring employees, tracking, and influencing employee retention, HR personnel use
 a. descriptive and predictive analytics. b. descriptive and prescriptive analytics.
  c. predictive and prescriptive analytics. d. predictive analytics.

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Answer to Question 1

b
RATIONALE: A better understanding of consumer behavior through analytics leads to the better use of advertising budgets, more effective pricing strategies, improved forecasting of demand, improved product line management, and increased customer satisfaction and loyalty.

Answer to Question 2

a
RATIONALE: The HR analytics team uses descriptive and predictive analytics to support employee hiring and to track and influence retention.

[dakota nelson]

TYSM

[tranoy]

Gracias!