Author Question: Advertising in the telephone directory is recommended as a primary source of advertising for medical ... (Read 106 times)

washai

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Advertising in the telephone directory is recommended as a primary source of advertising for medical facilities.
 
  Indicate whether the statement is true or false

Question 2

How might the medical office manager market medical services to different demographics?
 
  What will be an ideal response?



shayla

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Answer to Question 1

FALSE

Answer to Question 2

Marketing plans may be devised to target certain demographics at different times of the year. Flu shots, for example, may be marketed in the fall and winter, whereas back-to-school physical exams may be marketed in the summer months



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