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Author Question: The question, How would you judge the price and quality of this product? is a. double-barreled. b. ... (Read 36 times)

HudsonKB16

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  • Posts: 535
on: Jun 28, 2018
The question, How would you judge the price and quality of this product? is
 a. double-barreled.
  b. leading.
  c. contains an implied alternative.
  d. contains an implied assumption.
  e. forces generalization on the part of the respondent.

Question 2

Normative influence affects ____, which is the likelihood that consumers will buy what others in their group buy.
 a. brand-choice congruence
  b. consumer socialization
  c. product choice probability
  d. product category probability
  e. consumer compliance


Jbrasil

  • Sr. Member
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  • Posts: 337
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

A


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