The question, How would you judge the price and quality of this product? is
a. double-barreled.
b. leading.
c. contains an implied alternative.
d. contains an implied assumption.
e. forces generalization on the part of the respondent.
Question 2
Normative influence affects ____, which is the likelihood that consumers will buy what others in their group buy.
a. brand-choice congruence
b. consumer socialization
c. product choice probability
d. product category probability
e. consumer compliance
