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Author Question: Which of the following is TRUE? a. Designing a questionnaire is often an iterative process, with ... (Read 60 times)

RRMR

  • Hero Member
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  • Posts: 557
on: Jun 28, 2018
Which of the following is TRUE?
 a. Designing a questionnaire is often an iterative process, with steps or sequences of steps often being repeated.
  b. It is difficult, if not impossible, to state a question in such a way that it will mean exactly the same thing toevery respondent.
 c. Gathering information by way of a questionnaire requires decisions with respect to structure and disguise andalso whether it will be administered by mail, telephone, or personal interview.
 d. Both a and b.
  e. a, b, and c.

Question 2

Word-of-mouth communication has more credibility, but advertising
 a. is more casual.
  b. is two-way.
  c. has more reach.
  d. is more believable.
  e. is more personal.


poopface

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  • Posts: 339
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

C


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