Which of the following is TRUE?
a. Designing a questionnaire is often an iterative process, with steps or sequences of steps often being repeated.
b. It is difficult, if not impossible, to state a question in such a way that it will mean exactly the same thing toevery respondent.
c. Gathering information by way of a questionnaire requires decisions with respect to structure and disguise andalso whether it will be administered by mail, telephone, or personal interview.
d. Both a and b.
e. a, b, and c.
Question 2
Word-of-mouth communication has more credibility, but advertising
a. is more casual.
b. is two-way.
c. has more reach.
d. is more believable.
e. is more personal.
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